As the mobile app craze continues, there are more and more apps being made and sold every day. And, you need not be a genius to figure out that the more apps available to consumers, the fiercer the competition will be.

The most basic question that comes to mind for every mobile app developer is thus how to get his or her new app noticed by millions who visit the app stores every day.

Many mobile app developers are not able to implement the right strategy and, despite their apps having great features, they go unnoticed.

If you want to avoid these pitfalls and want your app to shine in glory, the following are a few things that you need to do.

App Store Optimization – Crucial piece of Mobile App Marketing

According to the Forrester research report, 63% of apps are discovered through app store searches. This makes searching the app store the most widely used and popular method for discovering and downloading new mobile apps.

App store optimization for apps is similar to search engine optimization for websites. You need to use relevant keywords in the name of your app and description. You should focus on keywords that are relevant to the app and that are most used by your target audience.

According to Apptentive’s findings, a leading enterprise in mobile customer communications, using a keyword in the title of an app leads to a 10.3% ranking increase. This increase would then increase the visibility for your app in the store searches by keywords.

Tips for Keyword Optimization of Your Mobile App

Create a List of Keywords and Key Phrases from a User’s Perspective

The first step in keyword optimization is to make a list of all the keywords and phrases that you think are related to your app.

Put yourself in the shoes of a user and think of all the possible keywords and phrases that he or she may use to find your mobile app.

For example, if someone is looking for a racing game app, the possible keywords they would use could include racing, car, racer, race and driving.

While building the list of keywords, consider the following:

  • – Take into consideration singular and plural forms of the keywords.
  • – Look for synonyms of the keywords on websites like or
  • – Focus on the uses and benefits of using your app and the problems it will solve for the users.
  • – Include misspellings of the keywords because not all users will type the words correctly while searching.
  • – Include some keywords related to the app’s functions.
  • – Think of all the possible events related to your app’s category and include those as keywords.

Take a Cue from Your Competitor’s Apps or Other Existing Apps in the Category

You need to find out what keywords your competitors are using. With so many apps available, there will be several apps competing with your mobile app.

If you still need to launch your app, you can take a look at the reviews of your competitor’s apps. It will give you an idea of the keywords and phrases that you did not think of that are relevant.

You can also use tools like AppMind to discover the keywords of any app in the Apple’s app store.

Use Google Adwords Keyword Planner

If you are not used to brainstorming for keyword ideas, you can use tools like the Google Adwords Keyword Planner.

This tool helps you check out the competition for various keywords and will indicate which are the most popular ones. Those attracting higher traffic are the more popular.

You can decide on any keywords suggested by this tool. The main objective, however, should be to get your app in the Top 30 or Top 50 mobile apps for the popular keywords.

Use the Google Search Engine

Google search can also help you get ideas for keyword for your app. You can simply type a word related to your app’s function or app’s name and the search engine tool will present you with some suggestions.

While selecting a suggestion from the Google search tool, you should ensure that the keyword or phrase is not too long because long phrase do not work well with app store optimization.

Make the Final List of the Keywords

You can now make the final list of the keywords while considering the app’s function and use. You need to use the primary keyword once in the app’s title and use other keywords multiple times in the app’s description.

The tips given above are some basic guidelines that you need to follow while deciding on keywords to increase the visibility of your mobile app.

You need to track the performance of your keywords regularly and implement any changes in the keyword strategy if necessary.

However, it is advisable to get assistance from an experienced custom mobile app development service provider for advanced keyword strategies. Make sure that the service provider is experienced in both iOS and Android app development.

Do you want to add any ideas or points to the discussion on keyword strategies for mobile apps? Please feel free to give your suggestions and comments.