You have analyzed the market trends and developed an app that you feel is the need of the hour. You identified the correct target user group too and launched your app. Stats reveal that your customers are downloading it.
But no one seems to be using it!
Does this sound familiar to you?
Well… then you aren’t alone!
You begin to look for the possible reasons of this failure. Did you miss out on some nuances, subtleties, and workarounds?
Well… the small little stuff that missed could actually be the bugs that are stopping the users from using your app.
When users struggle to use your app, this indicates a mismatch between the user’s expectations and the way your app works.
If done well, app testing provides key insights into user’s mental mode.
Now, the question is, did you get your app tested properly?
A good app testing strategy could have caught these bugs and ensured the app meets quality and performance as expected by the user.
Most businesses get the app test in-house by the same developers who built the app. This is when the problem begins.
The developers who built the app had been working on it for weeks and months. They are too familiar with it to find the obvious bugs.
It could also be that your development team tested the app on a Windows device in a Chrome browser and it worked fine. But, when the users downloaded the same app on an iOS device using a Safari browser, they had a different experience altogether.
Some organizations do peer app testing. While this method adds another layer of testing, it is not foolproof.
Using this process, you may detect a few extra errors, but not all. Now, this explains the importance of getting the app tested by real users, and not just the developers.
So, here are five simple ways to get your app tested by real users:
1. Throw A Party
All you have to do is ask your friends to come to your place for a party. Offer them snacks and cook them a delicious BBQ.
Now ask them to install your app and navigate the various features and use it the way it was meant to be used. This way you will not only have fun with your friends but will also get an honest opinion about your app in the real life context.
2. Use Focus Groups
Focus groups could be your best bet if you want to get feedback for increased functionality and test market interest.
Focus groups, created by market research professionals, constitute of a group of users in a particular target market. The aim of creating such groups is to analyze the use of an app. The research is conducted in a lab or under any natural setting such as student classrooms or street surveys.
3. Use An Online User Testing Company
If your company wishes to get the application tested on an international scale, then this is the process for you.
All you have to do is upload your app on the website as per the instructions. The online testing platform sends off your application to hundreds of people across the globe. These users then navigate through the app and provide their feedback. Depending on their experience, these users can also suggest strategies for improvement.
4. Turn Your Local Market Into a Testing Platform
A local market is one of the most overlooked places to find users to test your app. All kinds of people come to the market who could be interested in testing your app and providing an honest feedback.
Just do a quick survey of these people by gender, age, marital status, occupation, and the car they drive. This way you can get a deep insight into the type of person they are and if they deem fit within your target demographic.
Finally, allow them your app to navigate various features and then document the feedback.
5. Hire An Actual Tester
There are plenty of professional app testers available on the market. You can hire them to test your app. A professional app tester will test each screen, link, device, and behavior of the app. They can even help you draw out the user flow. However, be sure to assess your budget before hiring an expert.
So, how do you get your app tested? Do you have any questions or points to add here?